Why NorthEast?
At NorthEast, we are inspired by the people and way of life of India’s Northeast—a region where care, discipline, and balance are intrinsic to everyday living. This philosophy shapes our approach to skincare, guiding us to create with thoughtfulness, respect, and intention.
Each formulation is developed in harmony with the skin, drawing from simplicity and time-honored wisdom to deliver gentle yet effective care. Our products are designed to become meaningful rituals—moments of pause that support the skin while nurturing a deeper connection to self and nature.
Rooted in the land and its people, NorthEast honors purity, restraint, and timeless beauty shaped by a life lived close to nature. Through our skincare, we present India through the vibrant lens of the Northeast.
Stories from India’s 'Northeast'
“Rooted in Nature. Crafted with Purpose.”
Our mission
Our mission is to present India through the refined lens of the Northeast by creating modern skincare rooted in cultural authenticity and natural integrity. Guided by simplicity and intention, we craft products that honour tradition while embracing understated luxury for conscious, contemporary living.
Our vision
"Our vision is to celebrate Northeast India through skincare that tells the story of its land, culture, and people. Inspired by the region’s natural integrity, local wisdom, and time-honored traditions, our brand seeks to share its quiet strength, vibrant heritage, and the beauty of its everyday rituals with the world.
“We sell beliefs, not bottles.”
Our Team
Every member of our team brings their unique passion and expertise, united by a love for the traditions and natural beauty of Northeast India. Together, we craft skincare that reflects the region’s heritage, purity, and timeless elegance.
Angela S
Marketing
Michelle Grace S
Talent Hunter
V S N
Finance
Shanu S
Co-Founder